Ferchi

Peter Brown: It's a little bit unusual. This is a very polarized country politically - no great secret of that. The vast, vast majority of voters know what they think about President Obama. They either like him or they don't. There's not a lot of middle ground. And so people have pretty much chosen sides. Now when we ask voters, both Romney voters and Obama voters, how sure they are they're going to vote for the man they said they support, roughly 90 percent say there's no chance they'd change their mind. Now history says that may or may not be true. But clearly this is an election about the incumbent. Most in which there's an incumbent running for reelection are, but this more so. President Obama is a very big figure in American politics. Voters either like him or they don't like him. And they strongly like him and strongly dislike him. So it is hard to find that many voters who don't have an opinion about the President.