Ferchi

Sounds a little nave? Then consider the alternative. Money now zips around the globe so quickly it hardly touches the ground: more than 95% of currency shuttles from screen to screen in short-term speculation and never sees the inside of a pocket. "Today's transactions are complex, opaque and anonymous, based on short-term outcomes", says Slow Money enthusiast Don Shaffer, CEO of San Francisco-based . "Better [for them to be] direct, transparent and based on long-term [personal] relationships."