Ferchi

Selling fanny packs to female customers is hard enough. Designers have tried to rebrand them as "belt bags" or "waist bags," but we all know what we're looking at, and we have all the negative associations from the 80s to go right along with it. Male accessory costumers are customarily even more tentative to go for a piece that might find them on the receiving end of ridicule or questions of their masculinity, and if one such piece exists, it is most certainly a floral fanny pack.